When Charlie Line ran onto the pitch at the end of the 2015 Rugby World Cup final, it was a massive act of recklessness. Incredibly, Sonny Bill Williams responded with a massive act of generosity by giving Charlie his Rugby World Cup winner's medal.

“He got smoked by the security guard, like full-on tackled. It was pretty sad. He's just a young fella obviously caught up in the moment."

Sonny Bill and Charlie have become great friends in the four years since and now are turning Sonny Bill’s amazing gesture into something more lasting and more important than one man giving one boy his World Cup Winner’s medal.

Together they have launched Gold for Good to support projects that give kids from the poorest shanty towns and slums not just food and education, but the joy of learning to playing rugby. By learning and growing through the values of the game, kids can make better life choices and start to fulfil their true potential.

Please Support Gold for Good 

It began on a rugby pitch in 2015, when Charlie was just 14 years old and Sonny Bill changed his life forever. Please support Sonny Bill and Charlie to turn those 15 minutes into a legacy that will, by using the wonderful game of rugby, save lives and lift the poorest children around the world out of poverty. 

Some of the projects that Gold for Good will be supporting are in Kenya and Samoa. Other include Malawi, India, South Africa, the Philippines and Memphis, USA.


Gold for Good will be helping kids from the Kibera Slum in Nairobi. There is a 50% child mortality in the slum and those that survive cannot afford to go to school. Through Gold for Good, Charlie and Sonny Bill will help buy a bus which will be fitted out as a mobile classroom. One day a week it will transport children to the green rugby fields where they will also get a hot meal, clean water and shower facilities. For six days a week it will be a school classroom, offering free education to the poorest children.


Sonny Bill is rightly proud of his Samoan heritage, but understands the difficulties faced by children and by rugby players on this beautiful island. He and Charlie are planning a major event to showcase the needs of children in Samoa, and to raise funds to give them safer futures and the capacity to thrive there.

Improbably, both Sonny Bill and TV presenter Nick Knowles have played rugby in Samoa. Nick has kindly offered to support Sonny Bill and Charlie's plans. 

💯 100% of donations to Gold for Good go straight to our work with children. All admin costs are generously covered by The Atlas Foundation.

Please donate by hitting the pink button

You can help by fundraising for Sonny Bill and Charlie, maybe running a marathon, or climbing a mountain, by hitting the blue Fundraising button